Distilling the beauty of Russian Standard

This brochure was designed as a gift to be given to people visiting Russian Standard Vodka's distillery in St Petersburg.

Its style and tone of voice reflect the founder's desire to present Russian Standard as one of the world's finest premium vodkas: an exceptional spirit created for people who live life to the full.

Click here to read the textRUSSIAN STANDARD VODKA “The generous spirit of Russian vodka is at the heart of our unbounded zest for life” Vodka is the true spirit of Russia. For centuries, our national drink has been at the heart of Russian life – at significant family gatherings, flamboyant festive parties and those special moments when Russians come together to celebrate life. Today in St Petersburg – Russia’s sparkling “Venice of the North” and one of Europe’s most beautiful and sophisticated cities – we produce vodkas that reflect the very essence of our modern society: bold, confident, stylish and adventurous. As discerning consumers continue to seek out the very finest authentic products, Russian Standard offers the world a portfolio of vodkas of exceptional purity and style. “There exists everywhere a medium in things, determined by equilibrium”DMITRI MENDELEEVProfessor of Chemistry, St Petersburg University A century before the foundation of Russian Standard Vodka, Professor Dmitri Mendeleev – author of the Periodic Table of Elements and one of history’s greatest scientists – established the precise point of equilibrium for completely pure Russian vodka: 40% ABV. In 1894, Mendeleev’s perfect formula was established by Tsar Alexander III as the absolute mark of authenticity for vodka of the highest standard. By bringing Professor Mendeleev’s original vision into the 21st century, Russian Standard honours the pioneering quality of his work and the enduring model of excellence set by his formula. Today, we are creating spirits that have established new, unequalled heights of perfection. “Our search for the finest grain takes us to the very heart of our country’s fertile motherland” Russian Standard vodkas are made using only wheat grown in the fertile black soil of Russia’s southern steppes. The wheat we use is hand-selected from slow-growing varieties planted in September and left to mature under the deep snows of the long Russian winters. At harvest time, in late July or early August, the ripened wheat will have accumulated exceptionally high levels of starch. Plump with the rich, traditional flavour of bread, this is the grain that gives our vodkas their unique character and taste. “Preserving purity often means no more than keeping something beyond man’s everyday reach” Water is the very soul of all vodkas. Indeed, the Russian word “voda” quite literally means “little water”. Covering some 17,600 square metres, Lake Ladoga – Europe’s largest freshwater lake – is the natural source of some of the softest water on earth. Springing from a harsh, unforgiving glacial world with ancient origins – yet just 40 kilometres north of our St Petersburg distillery – the underground sources of Lake Ladoga provide us with the inexhaustible supply of crystal-clear, mineral-rich pure water that forms the liquid soul of all our premium vodkas. “Centuries-old vodka craft combined with state-of-the-art production techniques ensure the finest premium vodkas” Our $60 million distillery in St Petersburg is one of the most sophisticated facilities of its kind in the world. Featuring the most advanced technologies and equipment, it combines centuries of tradition and vodka craft with the very latest state-of-the art production techniques. At the heart of our sophisticated distillation system is a 35-metre rectification column monitored by isothermic temperature-controlled processes. This cutting-edge equipment is complemented by proprietary, multi-stage filtration systems employing charcoal, silver and quartz filters. Respect for the environment, attention to detail and creativity are the hallmarks of our operations. “Vodka as it should be” In today’s world, many people feel that what they experience in life is not quite real enough. Too often things seem contrived, fake, artificial or in some way not as they should be. It’s the same with vodka. Many people are drinking vodka they instinctively know is not as good as it should be. Like many other experiences, this is not something they think about, but something they know and feel. They are not vodka connoisseurs, but they know what good vodka should be like. It should be of high quality. It should come from Russia. It should be genuine and real. In fact, it should be just like their other real life experiences.“Vodka as it should be” brings to life the real Russian vodka experience. “At the heart of every joyful Russian celebration” Vodka has always been at the beating heart of Russian life. Today, Russian Standard vodka is taken neat, sipped chilled to 5oC for an authentic Russian experience, or as the thrilling kick in a glamorous array of exotic modern cocktails. For generations of Russians, vodkas and zakuski – delicate, colourful appetisers featuring salads, eggs, meats, fish, pickles, caviar and blini – have been a central part of every Russian social event. Wherever Russian Standard vodkas are enjoyed, the toast is always “Davai!” – “Let’s go!”.